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Marketing that Works: a full day pre-conference workshop on how to leverage Public Relations and Media to Generate Inbound Sales and Marketing.  
With Renato Beninatto

The author of The General Theory of the Translation Company, Renato Beninatto is recognized as one of the most experienced and accomplished expert in the translation, localization, interpretation, and language services industry. Renato has served on the executive teams for some of the localization industry’s most prominent companies and founded two of the most prominent market research and consulting companies in the language services space.

He brings his experience in sales, marketing, technology/automation, and operations to bring clarity into his consulting engagements on topics like buyer behavior, trends, pricing, automation, growth, competitive analysis, and M&A.

Renato was the President of ELIA (European Language Industry Association) and also an Ambassador for Translators without Borders, a non-profit organization that provides translations for NGOs. He was also the Vice-President of ABRATES, the Brazilian Translators Association, and a former Advisor to TAUS - Translation Automation User Society.

He is a frequent speaker on globalization and localization issues at industry events and universities around the world.

Renato has often been quoted in articles, newspapers and other publications on subjects pertaining to global business. He is a native Brazilian living in Seattle, who speaks five languages and has lived in seven countries around the world.

Renato is the author of three books on global business and founded Nimdzi to provide insights to investors, analysts, buyers and suppliers of Language Services.

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